Fully owned by William Grant & Sons, a fifth-generation Scottish family distiller

National Tattoo Day Content
Official Rules


1. ELIGIBILITY:  Sailor Jerry’s National Tattoo Day Contest (the “Contest”) is open only to those who are at least twenty-one (21) years of age at the time of entry who are legal residents of the United States (the “Entrant”). Persons in any of the following categories are not eligible to participate or win a prize: (a) persons who are employees, officers or agents of Sponsor (as defined below), its respective parent companies, affiliates, divisions, subsidiaries, suppliers, distributors and the service agencies or independent contractors of any of the above organizations, including, but not limited to William Grant & Sons (the “Prize Provider” or “Sponsor”); (b) suppliers, distributors, or retailers of alcohol beverage products, and any other alcoholic beverage industry members; (c) individuals engaged in the development of, the production or distribution of materials for, or the implementation of this Contest; or (d) agents, officers, employees of, family members of (where “family member” means a spouse, parent, sibling, child, son-in-law, daughter-in-law, and lineal descendants, including those by adoption), persons in the immediate family of, or persons living in the same household as any person in any of the preceding categories (a) through (c). The Contest is subject to all applicable federal, state, and local laws and regulations. Void where restricted or prohibited by law. Participation constitutes Entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions, which are final and binding in all matters related to the Contest. Winning a prize is contingent upon fulfilling all requirements set forth herein.

2. SPONSOR:  William Grant & Sons, Inc. 300 Park Avenue South, Suite 600, New York, NY 10010 

3. CONTEST DATES:  The Contest begins July 17th at 12:00 PM Eastern Time (“ET”) and ends on July 20th at 11:59 PM ET (the “Contest Period”). Sponsor is the official time-keeping device for the Contest. Winners will be announced on or about July 21, 2020. 

4. HOW TO ENTER AND PLAY:  To enter via Instagram, be at least 21 years old and follow @sailorjerry on Instagram and read and agree to the Official Rules. This Contest is in no way sponsored, endorsed or administered by, or associated with Instagram, Inc. (“Instagram”). To enter, share an image of the most outrageous Sailor Jerry tattoo that you would getwith #contest.

By entering this Contest, you understand that you are providing your information to Sponsor and not to Instagram. Multiple entries are not allowed. You acknowledge that the Contest is in no way sponsored, endorsed or administered by, or associated with, Instagram. All entries become the property of Sponsor and will be will not be acknowledged or returned. All entrant information, including e-mail addresses, is subject to the Privacy Policy of the Sponsor. By posting, you are giving Sailor Jerry the permission to use your image on Sailor Jerry’s Instagram.

Entering is free. Limit: one (1) entry per person, per cell phone number, social media account and per email address during each week of the Contest Period, regardless of method of entry. A person must enter via Instagram. Multiple entries will automatically result in disqualification. All entries must be posted no later than the deadline above for each week of the Contest Period. All entries become the property of the Sponsor.

LIMIT: Entrants may not participate with multiple accounts. Any attempt by any Entrant to obtain more than the stated number of entries by using multiple/different email addresses, identities or registrations, or any other methods will void that Entrant’s entries and that Entrant may be disqualified. Use of any automated, robotic, repetitive, programmed or similar entry methods or agents to participate is prohibited and will result in disqualification. Facsimile and mechanically reproduced entries will not be accepted. Sponsor is not responsible for lost, late, incomplete, illegible, invalid, unintelligible or misdirected entries, which will be disqualified. In the event of a dispute as to the identity of an Entrant, the authorized account holder of the email address used to enter the Contest will be deemed to be the Entrant. “Authorized account holder” is defined as the natural person who is assigned to the Instagram account by Instagram. Any potential winner may be required to show proof that he/she is the authorized account holder. All entries submitted become the sole property of Sponsor and will not be acknowledged or returned. Proof of submission is not proof of receipt by Sponsor. Entries will not be judged but must adhere to the entry guidelines indicated herein, as determined by Sponsor in their sole discretion.

Normal internet access and device usage charges imposed by your mobile plan and/or on-line service may apply if participating via a mobile device. For those persons participating with a mobile device: data rates apply to internet access via mobile devices. Other charges may apply; check your mobile plan for rates/details. Internet access may not be available in all areas.

5. SELECTIONS/ODDS/NOTIFICATIONS:  Odds of winning depend on the total number of entrants during each weekly contest. The entrants will be judged on the following criteria (“Judging Criteria”): Adhering to the theme, creativity, and overall look and quality of the image. Winning Entries will be selected according to the criteria above solely by Sponsor and at Sponsor’s sole discretion; Sponsor has final say in selecting the winners. Sponsor’s decisions as to the administration and operation of the Contest and the selection of the potential winners are final and binding in all matters related to the Contest. In the event that an insufficient number of eligible entries are received to award all available prizes, Sponsor is not obligated to award remaining prizes and no additional random drawings will take place.

The awarding of prizes is subject to verification by the Sponsor, whose decisions are based upon their sole discretion and interpretation of these Official Rules and are final and binding in all respects. A POTENTIAL PRIZE WINNER IS NOT A WINNER UNTIL HIS OR HER ELIGIBILITY HAS BEEN VERIFIED BY THE SPONSOR. Sponsor will not accept a screenshot or other material in lieu of its validation process.

In the event that a potential winner is disqualified for any reason, Sponsor, in its sole discretion, may select an alternate prize winner by random drawing from among all remaining eligible entries.

6. PRIZES:  THREE (3) PRIZES will be awarded: The Prize is the tattoo you submitted, with a maximum value of $250.00 per tattoo. Resale of any prize(s) is prohibited. Prizes details not specified herein shall be determined solely by Sponsor. Prizes are awarded “as is” with no warranty or guarantee, either express or implied. No alcohol is awarded in any prize. Winners must be twenty-one (21) years of age or older.

Prize Winners must execute liability/publicity releases prior to issuance prizes. Actual value may vary. Sponsor is not responsible for and winner will not receive any difference between the actual value and ARV of a prize. Prize is non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize for one of equal or greater value if the designated prize should become unavailable for any reason. The Sponsor reserves the right to cancel or postpone the Contest if the Contest becomes impossible or commercially unreasonable to administer. Winner(s) are responsible for all taxes and fees associated with prize award, receipt and/or use. Odds of winning a prize depend on the number of eligible entries received during the Contest Period. Limit one (1) prize per entrant.

7. PRIZE CLAIMS:  Except where prohibited, each potential winner must sign and return to the Sponsor an affidavit of eligibility/release of liability/publicity release (the “Release”) and IRS form W-9 in order to claim the respective prize (collectively, the “Required Documents”) within the time frame indicated in the notification. If the potential winner fails to sign and return the Required Documents within the required time period, the potential winner forfeits his/her right to the prize and an alternate winner may be selected at random from among all remaining non-winning eligible entries received during the Contest Period, time permitting. The Prize is taxable as income.

8. RELEASE:  In exchange for the right to participate in the Contest, the winner(s) agree to release and hold harmless Sponsor, Instagram and each of their respective parent companies, subsidiaries, affiliates, divisions, suppliers, distributors, advertising/Contest agencies, and prize suppliers, and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in or in connection with the Contest or receipt or useor misuse of any prize. Released Parties are not responsible for technical, hardware, network connections or incomplete or delayed computer transmissions, regardless of cause. The releases hereunder are intended to apply to all claims not known or suspected to exist with the intent of waiving the effect of laws requiring the intent to release future unknown claims.

9. PUBLICITY: Except where prohibited, participation in the Contest constitutes each winner’s consent to Sponsor’s and its agents’ use of each winner’s name, likeness, photograph, voice, quotes, statements, opinions, biographical information and/or hometown and state for contest purposes in any media now known or hereinafter invented, worldwide, without further payment or consideration. By participating in the Contest, each winner agrees that their name, image or likeness may be electronically displayed via the Internet or other form of digital dissemination, extending to all manner and media whatsoever, throughout the universe in perpetuity, free and clear of any claims for royalties, residuals or other compensation.  

10. GENERAL CONDITIONS:  Sponsor reserves the right to cancel, suspend and/or modify the Contest, or any part of it, if any fraud, technical failures or any other factor beyond Sponsor’s reasonable control impairs the integrity or proper functioning of the Contest, as determined by Sponsor in its sole discretion. Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Contest or to be acting in violation of these Official Rules, any other Contest or applicable law, or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. By entering the Contest and accepting a prize, each winner agrees to maintain his/her behavior in accordance with all applicable laws and generally-accepted social practices in connection with participation in the Contest or prize-related activity. Each winner understands and agrees that Sponsor or the prize provider have the right, in their sole discretion, to disqualify the winner at any point if the winner’s behavior (i) is uncooperative or disruptive; (ii) annoys, threatens, or harasses any other person; (iii) may or does cause damage to person, property, or the reputation of Sponsor or a prize provider; or (iv) otherwise violates the policies of the prize provider; and, in such a case, the winner will forfeit the prize and still be solely responsible for all taxes and other expenses related to the prize, if applicable.

11. LIMITATION OF LIABILITY:  The Released Parties are not responsible for: (a) any incorrect or inaccurate information, whether caused by Entrants, printing errors or by any of the equipment or programming associated with or utilized in the Contest; (b) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software whether originating with Entrant, Sponsor, or any third party; (c) unauthorized human intervention in any part of the entry process or the Contest; (d) technical or human error which may occur in the administration of the Contest or the processing of entries; (e) late, lost, undeliverable, misdirected, illegible, damaged, incomplete, incorrect, stolen entries; or (f) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from Entrant’s participation in the Contest or receipt or useor misuse of any prize. If for any reason an Entrant’s entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, Entrant’s sole remedy is another entry in the Contest, unless it is not possible to award another entry due to the date of discontinuance for any or all of the prizes offered herein. In the event of a discontinuance of the Contest, or any part of it, for any reason, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance, and in no event will more than the stated number of prizes be awarded.

12. DISPUTES:  THIS CONTEST IS GOVERNED BY THE LAWS OF THE UNITED STATES AND THE STATES OF NEW YORK, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Contest and/or accepting an awarded prize, each Entrant agrees that any and all disputes that cannot be resolved between the parties and causes of action arising out of or connected with this Contest shall be resolved individually, without resort to any form of class action, exclusively before a court located in New York, having jurisdiction. Further, in any such dispute, under no circumstances will Entrant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental, or consequential damages, including reasonable attorneys’ fees, other than Entrant’s actual out-of-pocket expenses (i.e., evidenced costs associated with entering this Contest), and Entrant further waives all rights to have damages multiplied or increased.

13. WINNER LIST:  For the names of the winners, send a self-addressed, stamped envelope by August 15, 2020 to William Grant & Sons, Inc., 300 Park Avenue South, Suite 600, New York, NY 10010.