Fully owned by William Grant & Sons, a fifth-generation Scottish family distiller

The Ride’s Harley-Davidson® Giveaway

It's going to be the best damn ride
anyone's ever taken on this side of the Atlantic…
and you can win a bike to follow suit.

A two-week road trip of balls-to-wall riding and scenic pit stops. We’ve got a core team of riders doing the whole thing, looping from London through Scotland and back — with stops, parties and events all along the way.

You're invited to hook up with us wherever you want, for as long or as briefly as you want, and even folks who don’t ride can still party – check out the full Sailor Jerry event schedule below.

It's going to be the best damn road trip anyone's ever taken on this side of the Atlantic.


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Day 1: Saturday 22nd August London to Brighton
Kick-off @ Kingdom of Kicks.
Unit 19, 10 Stour Road, London, E3 2NT
Day 2: Sunday 23rd August Brighton to Dorset
Portsmouth Private Beach
Day 3: Monday 24th August Dorset to Cornwall
Day 4: Tuesday 25 August Cornwall
Day 5: Wednesday 26th August Cornwall to Bristol
Day 6: Thursday 27th August Bristol to Wales
Day 7: Friday 28th August via Cardiff to Manchester
Day 8: Saturday 29th August Manchester to Lake District
Day 9: Sunday 30th August Lake District to Glasgow
Day 10: Monday 31st August Glasgow to Inverness
Day 11: Tuesday 1st September Inverness to Edinburgh
Day 12: Wednesday 2nd September Edinburgh to Newcastle
Day 13: Thursday 3rd September Newcastle to Nottingham
Day 14: Friday 4th September Trip Out Festival
Day 15: Saturday 5th September Trip Out Festival
Day 16: Sunday 6th September Bedford to London

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22nd August Set off @ Kingdom of Kicks London - 10am (ride to Brighton)
22nd August Sailor Jerry Presents - Sticky Mikes Frog Bar Brighton - 7pm For tickets, visit: ROCKFEEDBACKCONCERTS.COM
26th August Drinks @ Mr Wolfs Bristol
28th August Sailor Jerry Presents - The Soup Kitchen Manchester - 7pm For tickets, visit: ROCKFEEDBACKCONCERTS.COM
30th August Sailor Jerry Presents - The Record Factory Glasgow - 7pm For tickets, visit: ROCKFEEDBACKCONCERTS.COM
1st September Drinks @ Sneaky Pete;s Edinburgh - 7pm
4th / 5th September Trip Out Festival
6th September Grillstock, Walthamstow London - 12pm


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Crawley born, 26-year-old Andy Clayton left school at 16 with a handful of GCSEs to hang out with friends and other unsavoury characters at a pub in Nottingham. It was here that his love of all things reckless was cemented forever. From bar tendering to becoming one of London’s hottest music agents in town, one thing that has remained constant in his life is motorbikes. With a collection of three motorbikes to flaunt, including a Harley Davidson® XHH1000 hard-tail chopper, a FZR 600 and a CB 500 Four, each bike serves a different purpose.


Having growing up with bikes and working on boats between South Africa and the Caribbean, Hex found himself in London seven years ago where his interest in motorbikes was sparked. Whether it is getting stuck into academic books or getting dirty in the kitchens, Hex will do anything to get a bit of extra cash so he can go riding by night and continue his passion for rebuilding and customizing motorbikes.


Mark Findlay a.k.a ‘Fids’ is considered a legend amongst the BMX and skateboarder community. Having ridden for 4Down/S&M bikes for almost 20 years, Fids is continuing to kill it. Despite tearing up the streets in East Sussex, Fids also works as a carpenter. Having appeared in many great full-length videos including the highly regarded S&M’s ‘BMX Inferno’ from 1995, Fids established a winning formula for his all sections still to come – badass tricks, ridiculous crashes, plenty of laughing, and a bit of skating thrown in for good measure.


German-born, Simon was raised in Auckland, New Zealand and apprenticed under world-renowned Te Moko specialist Brent McGowan, before relocating to London in 2003 and opening his own studio; The Dungeon. Over the past decade Simon has tattooed throughout Asia and Europe and has become a regular guest at tattoo conventions around the globe. Now tattooing from Hackney’s legendary Dharma Tattoo, Simon dares you to give the tattooist a healthy tip!


Hailing from Jersey in the Channel Islands, James is a fashion and portrait photographer, based in London. Originally trained in traditional photographic techniques, James went onto work as a commercial photographer in Cambodia for three years, where he also lectured in Limkokwing University. Returning to London in 2012, James went freelance and went on to achieve an MA in Fashion Photography at the London College of Fashion. James’s work has graced the pages of publications including VICE, Wonderland, NME and BEAT to name a few, while fans of his work include Alexa Chung and Alice Dellal.



Building bikes out of a warehouse in the heart of Hackney Wick, James Jordan is the true founder of Kingdom of Kicks. James’ passion for bikes sprung following a snowboarding season in Kashmir, where he bought an old Royal Enfield and from there he began buying more and more bikes to work on. His first full build was a 1977 cj360 named Moonshine, which took two years to complete but he learned lifelong skills that are required to customise a bike including wiring, welding, engine work and fabrication. His own personal taste for vintage choppers has led him to customise his 1970 t120 triumph into a chopper and has also started work on a 1957 FL Harley Davidson®.


I’m a designer from London. I run two companies, Burds and Almeida London and have been riding bikes since I was 17!