https://sailorjerry.com/en/norman-collins/hori-smoky http://img.youtube.com/vi/CqwOeZLtZ0g/0.jpg Hori Smoku Sailor Jerry Hori Smoku Sailor Jerry is a feature length documentary exploring the roots of American tattooing through the life of its most iconoclastic figure, Norman "Sailor Jerry" Collins. Considered by many the foremost tattoo artist of all time, Collins is the father of modern day tattooing, whose uncompromising lifestyle and larger than life persona made him an American legend https://www.youtube.com/watch?v=CqwOeZLtZ0g https://sailorjerry.com/en/norman-collins/homeward-bound http://img.youtube.com/vi/v9YD0GTFIFI/0.jpg Homeword Bound: The Life and Times of Sailor Jerry The Life & Times Of Hori Smoku Sailor Jerry https://www.youtube.com/watch?v=v9YD0GTFIFI https://sailorjerry.com/en/films/iggy-pop/ http://img.youtube.com/vi/abu7OsiDVgM/0.jpg Iggy Pop The Flash Collection 2014 Sailor Jerry Clothing is proud to announce our 2014 Flash Collection, designed in collaboration with one of our favorite artists of all time, Iggy Pop. Yeah, that Iggy Pop, the one who helped define punk and continues to set an example for how to live your own life your own way, even when you're a rock icon. The Flash Collection is a collaboration between Sailor Jerry and a likeminded creative spirit on a limited collection of clothing. This year, Iggy has designed 3 items for us, a premium denim vest, a hand-tooled leather belt with brass buckle and embroidered Sailor Jerry flash patches https://www.youtube.com/watch?v=abu7OsiDVgM https://sailorjerry.com/en/films/outside-the-lines/ http://img.youtube.com/vi/MWfC0xIkols/0.jpg Outside the Lines - A Film by Sailor Jerry Before Sailor Jerry was a spirit you drank, it was the spirit you lived. A spirit about living your life your own way - outside the lines. For this film we went to Southern California, where people ride vintage bikes, customize cars, get lots of tattoos and drink more Sailor Jerry than anywhere else on the planet. Hollywood talent agencies? Screw that. Instead, we went to bars, vintage car and hot rod clubs and found people who live the life and love the brand. We grabbed our bikes and rode out to the desert to the Salton Sea, climbed fences, built fires, stayed up all night and shot everything with vintage lenses from the 1960's. Hell, we used a Super 8 camera for almost half of it. Then we combined it with footage that hearkens to an American lineage of rebellion and counterculture that goes back to the 1940's. The music is "TV Eye" by The Stooges, the band that started punk in the first place. This classic track was recorded live in the studio, May 1970 and this is the first time it's been used like this. The man standing on the crowd at the end, that's Iggy Pop himself. https://www.youtube.com/watch?v=MWfC0xIkols http://img.youtube.com/vi/F82wXdcDij0/0.jpg Outside the Lines: Mikey B No Hollywood talent agency could find us a guy like Mikey B. That's why we made this video about him. He's a crusader who ditched the white collar bull to start his own bar where the only music you'll hear comes from his personal collection. A born prankster, he lives life on his own terms. "If I dream it up, I have to prove that I can do it. The biggest motivator is when someone tells me no." https://www.youtube.com/watch?v=F82wXdcDij0 http://img.youtube.com/vi/SmgCYahKLBU/0.jpg Outside the Lines: Imogen For our latest commercial, we went to California to seek out people who live and love the brand. Then we made videos about them. Imogen is an adrenaline junkie who finds thill in riding motorcycles, skating, flying and camping. Her jewelry shop, "The Great Frog" was started by her uncle in London in 1972, and now she silversmiths at it's LA location. It's famous handcrafted skull rings grace the knuckles of rockers like Motorhead, Slayer, The Stones, and even the man behind the commercial's vibe, Iggy Pop! https://www.youtube.com/watch?v=SmgCYahKLBU http://img.youtube.com/vi/dSkTPZ_FS8g/0.jpg Outside the Linesx: Daniel Screw the typical talent search. For our latest TV spot, we found a group of California natives that live life their own way. Then we profiled them in their own videos. Daniel values good humor and genuine people above all things. He expressed this philosophy by getting a sleeve of traditional Chinese zodiac tattoos, representing members of his family. When he's not busy running North Hollywood bar, he works on bringing 3-mid century classic cars up to snuff and boxes at his local Muay Thai studio. https://www.youtube.com/watch?v=dSkTPZ_FS8g http://img.youtube.com/vi/UHCSmRh2-bE/0.jpg Outside the Lines: Jenny Parry Jenny Parry is a model and actress, embodies the free-spirited lifestyle we champion. Making a video about her was the next step. Her first tattoo was an anchor behind her ear. Six of her friends all share the same design which bonds them together. And if that didn't resonate with us enough, she also has the phrase "Keep Me Wild" inked on her forefinger. https://www.youtube.com/watch?v=UHCSmRh2-bE