Every year on June 12th we celebrate Sailor Jerry Day - the anniversary of a legend's death in 1973. Sailor Jerry was an independent spirit, an innovator and left a lasting legacy on the world so every year we raise a glass to the man himself and honour his life and on-going influence around the world.
Between 12th - 17th June 2012, down at Hotel Street, we will be celebrating every day with gigs, late-night gallery viewings, drinks specials and discounted clothing offers.
Gigs & Gallery:
Tuesday 12th June - Sean Spits from American punk band The Spits headline the Hotel Street stage with support from King Khan and Jasper Hood's project The Black Jaspers.
Wednesday 13th June - our very own gallery curator Henk Schiffmacher will be in town to show you round the amazing gallery on display at Hotel Street. What better way to honour the man than seeing the art created by his own hand? Come down from 7pm for a viewing and a rum.
Saturday 16th June - During the daytime, we're showing a free screening of Hori Smoku at 3pm and in the evening, Bo Ningen, the London based (yet Japanese) psyche-garage band take to the stage and party until the early hours of 2am,.
Get your Gig Tickets here
Old Ironsides Hour
Everyday day until Sunday, we will host Old Ironsides Hour from 6 - 7pm. Taken from the name of Norman Collins' radio talk show broadcast on KGRT Honolulu back in the day, we will offer 20% off t-shirts every day in this time. Not only that, there will be a special drink on offer to tickle your fancy. Here are the daily breakdowns...
Tuesday 12th - Stormin' Norman. To honour the man himself, we have created the Stormin' Norman. Made from a mix of Sailor Jerry, cold espesso and sugar - shaken hard over ice - this will tickle your tastebuds and keep you rocking with Sean Spits and The Black Jaspers for hours.
Wednesday 13th - Hellfire. A hearty mix of Sailor Jerry, Old Jamaica Ginger Beer, Brooklyn Lager, fresh lime and tabasco, this fiery mix is the perfect accompaniment to a late night gallery viewing and DJs.
Thursday 14th - Rumarita. It may be raining outside, but step inside and it will feel like summer with this chilled cocktail. Made with a mix of Sailor Jerry, lime, Cointreau and blended with ice and served with a salted rim.
Friday 15th - Death or Glory. Sweet yet spicy, the Death or Glory is an in-store favourite. Wrap your lips around a mix of Sailor Jerry, chili, raspberry, cranberry, lime and sugar...in our special jam jar glass.
Saturday 16th - Mint Collins. A true classic for sure. Sailor Jerry, mint and lime all muddled together with sugar - those who like to stick to what they know won't be disappointed with this.
Sunday 17th - Hotel Hooch. Going back to our Hotel Street roots, this fruity punch harks back to the fruity flavours of the Caribbean. Ingredients include apple, guava, mango, lime and passion fruit juice - and our very own Sailor Jerry of course.
With all of that on offer, you've got every excuse to come on down for a visit. Open from 12 Midday every day, we're at 121 - 125 Charing Cross Road, London. Come and celebrate a legend with us and raise your glass to Norman "Sailor Jerry" Collins - 1911 - 1973.