Call For Original Sailor Jerry Ink

By Daylen D on 5/7/2013


We are looking for a rare breed of individuals – those walking the earth with tattoos inked by Norman ‘Sailor Jerry’ Collins himself. These men and women represent living history, which is why we want to photograph their tattoos and interview them about their session with Jerry. We bet they have damn good stories to tell, including their impressions of the remarkable time and place that was Hotel Street, Honolulu back in the day.  

The pictures and interviews will be part of an exhibition we're creating to capture, share, and archive the work of ‘The Man’ in its purest form. We hope to learn as much as we can about the real Norman Collins and his artistic legacy. 

If you or someone you know is sporting original Sailor Jerry ink, please email us at 

Let us know who has the ink and what the design is. Attach a photo if possible and include any story or details to go along with it. Be sure to provide contact info so we can be in touch. Thanks for helping us document tattoo history.   

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40 Facts to Celebrate 40 Years of a Legend

By Daylen D on 5/2/2013



This year marks a special milestone since the passing of our namesake Norman 'Sailor Jerry' Collins. It's been 40 years since his death on June 12th 1973 in Honolulu, Hawaii, his longtime home. This made us think long and hard about his enduring legacy and how to properly commemorate a groundbreaking artist and memorable character. 

Of course Norman is most famous in the tattoo community for his accomplishments in the American Traditional style. But what else made him such an important cultural icon? We realized there's much more to the man than you probably know. To honor his legacy, we will be posting a fact on our Facebook and Twitter pages about Norman every day for the 40 days leading up to the anniversary of his death. 

Take notes! The bounty of information will come into play on June 12th when we launch a worldwide 40 Facts Quiz where you can take a shot at recalling the details. The top-scoring fans will have a chance to win gift certificates to the Sailor Jerry store. You may think you know everything about Norman, but our questions may surprise you. Sailor Jerry is much more than a rum and we're here to school you.






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Hold Fast: Oliver Peck

By Headland Multimedia on 1/2/2013

Oliver Peck aka "Ducky" needs little introduction ever since he joined the judging panel on the hit Spike TV tattoo competition Ink Master, but this guy's been at it for awhile. Based at Elm Street Tattoo in Dallas TX, a shop he founded with Dean Williams, Oliver has been laying in color since he was 19 years old. His reputation and expertise in traditional tattooing make us damn proud to collaborate with him to give out free ink at our events like SXSW and Norman Collins' birthday. He even holds the Guinness World Record for most tattoos done in 24 hours with 415 pieces of his favorite subject, the number 13. The precision with which he delivers old-school tattoos is unmatched and his penchant for the American style made famous by our namesake Norman 'Sailor Jerry' Collins pretty much sealed the deal on our friendship with an artist destined to be a legend.



Elm Street Tattoo 




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Hold Fast: Jesse Amoroso

By Headland Multimedia on 12/20/2012


You may recognize Jesse from his appearances on the History Channel's hit show Pawn Stars as the local expert who appraises rare stringed & fretted instruments. However, his primary job is running his music shop Cowtown Guitars, reputed as boasting one of the largest collections of vintage guitars in the country. Jesse examines every detail of his guitars down to the tiniest screw that may have been altered throughout the instrument's life which has earned him a reputation with serious collectors. While he's developed the chops to be an expert in his field, he also understands the hunger a young musician experiences when they see the incredibly rare vintage gear on display at the shop. What we love most about Jesse is that he never cuts corners. He spends the extra buck on products that are made in America the old-school way because these are the best of their kind. This pure passion for music and precision drives him to run one of the best damn guitar shops in the world.

Jesse's shop Cowtown Guitars




Jesse's band Crazy Chief...



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Sailor Jerry returning to Kendal Calling

By Becka Smith on 7/20/2012


Kendal logo 



Folks, we're stoked to announce that we will be returning to the Kendal Calling Festival next week up in the green fields of Cumbria. The festival has a stellar line-up and a sweet vibe...add in our fully stocked Airstream bar and you've got a very good mix. 

As per 2011, we'll have DJs on all three evenings helping you rock out through the night. A new addition to the 2012 set up is our very own exclusive Sailor Jerry Clothing Store. You don't have to rip the t-shirts off our staff this time as there will be plenty for you to get your hands on.

We're feeling nice too so we're even running a competition on site for 1 person to win £50 worth of original Sailor Jerry gear on Saturday and Sunday. It couldn't be easier to enter - fill in an entry card, drop it in the box and come back for the draw at 5pm on Saturday and Sunday. Easy!

Now, tickets to the festival are all sold out so if you fancy joining us, we're giving away 2x pairs of VIP weekend camping tickets over on Facebook. You don't have long to enter as the competition closes at 12 Midday on Monday 23rd July. Follow the link below to enter - remember, you must be over 18 and you must provide the correct address details so we can send you your tickets! Good luck and we'll see you in the fields!

Kendal Calling ticket competition - enter HERE.

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