By Daylen D on 8/8/2014
August 16th is National Rum day, and you're damn right we'll be celebrating. This year's drink of choice is the Sailor Jerry Bloody Mary - or the Bloody Jerry as we like to call it. That bold, spicy combo is worthy of an equally outrageous garnish - don't you think? Well, we're asking YOU to come up with the craziest accompaniment to go with your bloody mary. Shrimp, cheese, bacon - the possibilities are endless. Think outside the box, hell, get a little crazy (but not too crazy) and show us your best garnish. Post it on your social channel of choice tagged #SCREWTHECELERY and you can win a bloody brunch on us. Sounds good, eh?
Follow these simple steps to enter:
1. Come up with the craziest garnish you can think of for your bloody mary, make it, and snap a photo.
2. Post it to Facebook, Instagram, or Twitter with @SailorJerry and #screwthecelery.
3. Win brunch for you and 9 of your friends complete with Sailor Jerry bloody mary bar + all your crazy fixin's.
Full contest rules can be found by clicking HERE.
By Daylen D on 7/28/2014
CANADA! We're embarking on an epic motorcycle ride across the country in support of Bikers for Autism. We'll be kicking into gear with a send off party on August 7th in Vancouver, departing that night for our first of this 15 day journey hauling ass across the Trans-Canada Highway. There are 12 stops total, with a rest day happening in Toronto. Riders have the option of jumping on and off the ride at any point, or they can take the plunge and stick with us through the whole damn thing. Whether you're riding or not, we've got a series of NINE awesome events along the way. They'll be filled with tattoos, BBQ, live music, pop-up barbershop and of course Sailor Jerry rum - so don't miss em. MORE updates to come!
Learn more and sign up while you still can at www.sailorjerrylonghaul.com.
1) VANCOUVER - August 7th
Lords of Gastown
49 Dunlevy Ave, GasTown/RailTown
2) CANMORE - August 8th
Crown & Rose
749 Railway Ave
7pm - Last Call
3) REGINA - August 9th
Beer Bros Gastropub
1821 Scarth St
6pm - Last Call
4) WINNIPEG - August 10th
166 Provencher Blvd
8pm - Last Call
5) THUNDER BAY - August 11th
636 Arthur St West
7pm - Last Call
6) TORONTO - August 15th
1197 Dundas St W
9pm - Last Call
PIT STOP- OTTAWA
The Beach House
2960 Riverside Dr
7) MONTREAL - August 16th
913 Rue Beaubien Est
9pm - Last Call
8) HALIFAX - August 18th
2605 Agricola St
7pm - Last Call
9) NEWFOUNDLAND - August 21st
340 Water St
9pm - Last Call
By Daylen D on 7/21/2014
CALLING ALL CANADIANS! Even if you can't join us on our Sailor Jerry Long Haul in support of Bikers for Autism, you can still snag this little piece of biker heaven!
And we envy the hell out of whoever wins of this! This custom one-of-a-kind biker ring by Innis Lawrence of Fine Light Trading interpreting iconic snake flash by Norman 'Sailor Jerry' Collins could be yours. All you have to do is follow these simple rules:
1. Post your photo to Twitter of your dream bike spotted on the streets of Canada and tag it with #SJCanadaRides + @sailorjerryCA.
2. If you can, tag the garage or custom shop responsible for the 2-wheeled masterpiece.
3. Winners will be chosen randomly; This contest is open ONLY to Canadian entrants, excluding residents of Quebec.
Contest runs from July 21 through August 25, 2014. Winners will be drawn Tuesday, August 26th. Please find all the legal Rules & Regulations for the contest HERE.
By Daylen D on 4/17/2014
Sailor Jerry bottles seem to empty themselves, don't they? Luckily our bottle has an attractive shape and the coolest label in town, with both sides featuring original tattoo flash by our namesake Norman 'Sailor Jerry' Collins. Our fans seem to agree and are constantly sending in rad ideas for ways to up-cycle their empties into crafty works of art.
Over at HQ, we all agree this is one of the more clever SJ projects we've seen. Superfan Antti E. turned his empty bottle into a grass planter. The result is a simple home decor item just in time for spring. This would look damn perfect on the brunch table next to Tattooed Martha's Sailor Jerry Glazed Ham. And now for the 3-step tutorial:
1. Empty a bottle of Sailor Jerry rum. (Don't rush this part and please share with friends).
2. Discard bottle cap and drop soil into the bottle, filling about a half inch from the bottom. Use a funnel if needed. A sturdy piece of paper wrapped into a cone works in a pinch.
3. Sprinkle about a teaspoon of easter grass seeds ("quick grass") into the bottle and dampen with water. Let grow in a sunny place and water whenever soil looks completely dry.
See? that was ridiculously easy! We welcome all you DIYers out there to send us the crazy stuff you do with your Sailor Jerry bottles. Post them on our Facebook wall, or on your personal Instagram or Twitter. Be sure to tag @sailorjerry in the image and use hashtag #SJcrafts so we can track it down.
Craft responsibly folks!
By Daylen D on 2/28/2014
Sailor Jerry Orange Marmalade
Don’t speak metric? This online converter is damn simple: http://abt.cm/1m7uev0
1kg seville oranges
1.5 kg golden granulated sugar
500g light muscovado sugar
1/2 tsp black treacle
75ml Sailor Jerry spiced rum
* if necessary substitute brown for muscovado and blackstrap molasses for treacle.
Halve all of the oranges and squeeze their juice into the pan through a sieve lined with muslin. Make sure all pith comes away from the skin and ends up in the muslin. Set the orange skins aside. Squeeze the juice from the lime and discard the skin.
Pull up the sides of the muslin to form a bag of the pith and pips. Tie closed with a piece of string and place in the pan with juice. Add 2.5 litres of water.
Shred the reserved orange skins as thickly as you like and add to pan. Bring to boil on stove then simmer for 1-2 hours until the skin is soft and liquid reduced by half and you have about 1.25 litres. Leave to cool overnight.
The next day, place a couple of plates in the fridge or freezer. Fish out the muslin bag and wring out all the juice. You’ll probably start to get a gel-like substance from the bag as well. This is what you want! Reheat the juice, adding both the sugars and treacle and stir until it has dissolved. Bring the marmalade to a rolling boil for 15 minutes stirring occasionally to prevent sticking.
Take one of your cold plates and drip a little of the marmalade onto it. Let sit for a moment then try pushing. If it wrinkles a little then it's done. If not continue to boil for another five minutes and try again until it wrinkles. Once it does, remove from the heat, add the Sailor Jerry and stir (maybe take a swig if nobody’s looking).
Cool for half hour then ladle into sterilized jars and seal. You’ll get between 5 and 7 jars. They're good to go fresh but get much tastier after a few months. Spread on anything, just try not to get a buzz off your crumpets.