By Daylen D on 4/17/2014
Sailor Jerry bottles seem to empty themselves, don't they? Luckily our bottle has an attractive shape and the coolest label in town, with both sides featuring original tattoo flash by our namesake Norman 'Sailor Jerry' Collins. Our fans seem to agree and are constantly sending in rad ideas for ways to up-cycle their empties into crafty works of art.
Over at HQ, we all agree this is one of the more clever SJ projects we've seen. Superfan Antti E. turned his empty bottle into a grass planter. The result is a simple home decor item just in time for spring. This would look damn perfect on the brunch table next to Tattooed Martha's Sailor Jerry Glazed Ham. And now for the 3-step tutorial:
1. Empty a bottle of Sailor Jerry rum. (Don't rush this part and please share with friends).
2. Discard bottle cap and drop soil into the bottle, filling about a half inch from the bottom. Use a funnel if needed. A sturdy piece of paper wrapped into a cone works in a pinch.
3. Sprinkle about a teaspoon of easter grass seeds ("quick grass") into the bottle and dampen with water. Let grow in a sunny place and water whenever soil looks completely dry.
See? that was ridiculously easy! We welcome all you DIYers out there to send us the crazy stuff you do with your Sailor Jerry bottles. Post them on our Facebook wall, or on your personal Instagram or Twitter. Be sure to tag @sailorjerry in the image and use hashtag #SJcrafts so we can track it down.
Craft responsibly folks!
By Daylen D on 2/28/2014
Sailor Jerry Orange Marmalade
Don’t speak metric? This online converter is damn simple: http://abt.cm/1m7uev0
1kg seville oranges
1.5 kg golden granulated sugar
500g light muscovado sugar
1/2 tsp black treacle
75ml Sailor Jerry spiced rum
* if necessary substitute brown for muscovado and blackstrap molasses for treacle.
Halve all of the oranges and squeeze their juice into the pan through a sieve lined with muslin. Make sure all pith comes away from the skin and ends up in the muslin. Set the orange skins aside. Squeeze the juice from the lime and discard the skin.
Pull up the sides of the muslin to form a bag of the pith and pips. Tie closed with a piece of string and place in the pan with juice. Add 2.5 litres of water.
Shred the reserved orange skins as thickly as you like and add to pan. Bring to boil on stove then simmer for 1-2 hours until the skin is soft and liquid reduced by half and you have about 1.25 litres. Leave to cool overnight.
The next day, place a couple of plates in the fridge or freezer. Fish out the muslin bag and wring out all the juice. You’ll probably start to get a gel-like substance from the bag as well. This is what you want! Reheat the juice, adding both the sugars and treacle and stir until it has dissolved. Bring the marmalade to a rolling boil for 15 minutes stirring occasionally to prevent sticking.
Take one of your cold plates and drip a little of the marmalade onto it. Let sit for a moment then try pushing. If it wrinkles a little then it's done. If not continue to boil for another five minutes and try again until it wrinkles. Once it does, remove from the heat, add the Sailor Jerry and stir (maybe take a swig if nobody’s looking).
Cool for half hour then ladle into sterilized jars and seal. You’ll get between 5 and 7 jars. They're good to go fresh but get much tastier after a few months. Spread on anything, just try not to get a buzz off your crumpets.
By Daylen D on 2/11/2014
Everyone's got friends flying solo on Valentine's day. And we refuse to let a a silly greeting card holiday become the loneliest day of the year for these fierce, independent souls! Our take is that singles deserve to be loved on February 14th as much as anyone. So here's the perfect gift for them. All the necessary ingredients to mix up a single (or perhaps three) Sailor Jerry Old Fashioned cocktails to keep them company this Friday night. And come to think of it, your boyfriend or girlfriend wouldn't shake a finger at this gift either. No matter how you decide to spin it, drink responsibly folks.
Wire basket (you can find them at most craft stores or hunt for one at the thrift store. This one was only $2!)
Small piece of cardboard
Shredded tissue paper or wrapping paper
3-4 mini bottles (50ml bottles) of Sailor Jerry Rum
1 glass tumbler (.99 cents at the thrift store)
1 small jar of maraschino cherries
1 bottle of Angostura bitters
1 navel orange
3-4 sugar cubes (you can just wrap them up in a small cellophane wrapper
Since the weight of these items will crunch down the tissue paper, you want to start by creating a false bottom. (1. & 2.) Cut your piece of cardboard to fit the width of the basket and then bend to fit in. (3. & 4.) Stuff the shredded tissue paper around the edges and top to disguise the cardboard.
Add your Old Fashioned fixings and you’re done!
Find the recipe for a Sailor Jerry Old Fashioned via Tattooed Martha here!
By Daylen D on 10/29/2013
Only 50 of these bad boys have been made. Call us crazy, but we're giving one away. Follow @SailorJerry on Instagram and post a pic of your old leather jacket tagged #PSJacket before midnight (EST) on November 11th for a chance to win one of The Flash Collection Leather Jackets. A winner will be chosen on November 12th and announced soon after.
The Limited-as-Hell Edition Leather Jacket for the Flash Collection is designed around the 391 “Lightning” jacket by Lewis Leathers. Paul worked with the folks at Lewis (who've been making leather jackets in London for 121 years) to create a jacket that feels likes it's already lived a hell of a lifetime. The front and sleeve zip panels are faded, as if they’ve been sun-bleached from years of riding. The jacket's soft sheep leather has been hand-distressed under Paul's direction, making each one a bit different. And he came up with his own stash of vintage-based metal badges and stowed them in the pockets, so you can customize your own jacket however you want. The back of the jacket features Paul's "Jack to a King" artwork– his interpretation of Norman Collins’ skull and crossbones flash art from the 1950s.
By Daylen D on 7/18/2013
One unsuspecting evening, we stumbled into a Canadian bar, where we ran into Spy and really hit it off. Not long after 92 one-of-a-kind shades were born into this world. These are custom Sailor Jerry versions of the Bowery model, complete with anchor detailing and glossy hula girls on the arms.
Now that we've gotten you all excited you're probable wondering what're we gonna do with them. Give 'em away, of course! We're taking this show on the road, setting up events across Canada where you'll have a chance to snag these limited edition shades. So keep an ear to the ground and an eye right here to see if we'll be heading your direction. These babies will never be made again (that's right, ever!) so don't miss the chance to get a pair FREE. Damn, we really want you to win these!
THE FLYERS BELOW WILL BE UPDATED AS MORE EVENTS ARE ANNOUNCED:
VANCOUVER @ The Factory, July 22nd
VANCOUVER @ The Whip, July 23rd
WINNIPEG @ Rudy's Eat & Drink, July 31st