If you really want a true classic tattoo, you'll have to go back in time and cross the Pacific. When your tramp steamer hits the port of Honolulu, jump ashore and head straight to Chinatown. Soon, you'll hit Hotel Street. You'll know you're there by the sudden progression of wide-eyed sailors, foul-mouthed roughnecks, and general mayhem. And there, tucked away on a steamy side street, you'll see the bright red neon glow of "Sailor Jerry's"-the tattoo shop that put ink on the fighting men of the Pacific for nearly 40 years....
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Norman "Sailor Jerry" Collins, born January 14th in 1911, was an innovator and a true independent spirit. If he were still with us today this year would have marked his 100th year of living life on his own terms. In honor of that landmark, and to ensure his legacy continues another 100 years, we created limited edition bottles, released Homeward Bound: The Life & Times Of Hori Smoku Sailor Jerry and took every opportunity to raise our glasses in honor of an artistic legacy that is still felt today.